The Cool Drop: The Language of Style
For when getting dressed needs a reset.
I love clothes. But not (completely) in a surface-level way.
I love what a good outfit does to you. The way it shifts your mood. The way it sharpens how you see yourself. Sometimes even how you move through the world. There’s a certain kind of outfit that makes you feel like the best version of you, even if nothing else has changed.
And that’s the point. Clothes aren’t responsible for who you are. They’re responsible for transporting you.
Designers create the pieces, yes. But stylists are the ones who bring them to life. They sit across collections, across aesthetics, across worlds, and piece things together in a way that feels entirely their own. Often, they’re the ones responsible for the look.
Personal style is one of the most enjoyable forms of self-expression we have. A space to experiment. To try something on without overthinking it. To play.
And for me, looking to stylists is one of the easiest ways to find that inspiration. The ones I’m drawn to make getting dressed feel exciting again.
Jamie-Maree Shipton
She’s everything I imagine my alter ego to be. Zero rules. Tons of play. Unexpected combinations that somehow just work. Sometimes colorful, sometimes worn-in, always interesting.
I discovered her through Julie Kegels, one of my favorite designers right now, and it made immediate sense. Her taste feels current in the only way that actually matters right now. There’s no overthinking it.
And that’s exactly why I love her.
Loïcka Grâce
No matter how much I try to pull myself into color, maximalism, experimentation…I always come back to monochrome. Clean lines. Texture. Pieces that feel like they belong to you, not the other way around.
Loïcka understands this instinct completely, but never lets it feel boring. Her work plays with texture, cutouts, and subtle drama in a way that keeps the eye engaged without overwhelming it. Effortless, but intentional.
She also recently launched a magazine titled Trust Issues. Parisian, of course. We love her.
Ann (@aaanettes)
I discovered her through what might be the best outfit dumps I’ve seen on Instagram.
Not maximalist, but definitely not minimal. Just a great time. The kind of dressing that feels expressive without trying too hard to be. Her looks are everything I wish I could wear more often. The kind of outfits your younger self would have been obsessed with.
She understands how to use color and contrast in a way that feels almost like composition. My fashion girls will get it.
Georgina Downe
And just like that, we’re back to beige.
But not basic beige. Think 18th-century sculpture beige. The kind that feels studied. Like it took time to arrive there. Her work sits somewhere between masculine tailoring and quiet sexiness. Structured, clean, but still undeniably feminine. Think Magda Butrym, Acne Studios, Camilla and Marc.
It’s all very considered. And very good.
Tell me who we should be watching next. I’m always chasing the next great eye.
Speak soon,
Kelly